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Marketing 3 Pages

Under Armour: Equipping Sports


Write a 700- to 1,050-word paper in which you identify your favorite brand in this case under armour and explain why it is your favorite. In the paper you should do the following:

* Identify a brand about which you are passionate (Under Armor)

* Explain a minimum of three reasons why you are passionate about this brand.

* Respond to the following questions:

1. Is the company successful in building loyal customer relationships across different groups?

2. Why or why not?

* Identify at least two other competitors in the same industry, and explain why you prefer your selected brand over the competitors.

* Cite a minimum of three sources from popular media (magazines, newspaper, and online media) that illustrate your points.

* Format your paper consistent with APA guidelines.


Title: Under Armour: Equipping Sports
Length: 3 pages (825 Words)
Style: APA


Under Armour: Equipping Sports

Since its inception in 1996, the Under Armour incorporation has seen a tremendous growth and ascent in the sports world. As an athletics apparel provider, the American giant, with its headquarters in Baltimore, Maryland has succeeded immensely in its attempt at integrating technology and sports. The endless technological innovations and additions into the sports discipline have seen the company leapfrog other giants in its line of production.In line with their mission statement,“Make all things better through passion, design and the relentless pursuit of innovation,” the brand has reflected the need for technology in the sporting fraternity to enhance athlete performance (Gamm, 2015).


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