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Exploit FIE Into China, Foundation for International Education (FIE) established in 1998 a London-based non-profit educational organization, provides customized partnership programs and individual student enrollment programs in London, Dublin and Amman for undergraduates. The Foundation for International Education has set new high standards in delivering academic programs abroad. A forward-thinking organization with a mission that expresses its passionate belief in the value of international education. (Goabroad.com)
The Strategic Global Marketing Plan
Length: 15 pages (2900 Words)
Foundation for International Education (FIE) provides immersive study abroad programs for students. FIE is a London-based non-profit educational organization established in 1998. The foundation provides customized partnership and individual student enrollment programs in London, Dublin, and Amman for international undergraduates. FIE has set new high standards in delivering academic programs abroad. The foundation is a forward-thinking organization with a mission that expresses FIE’s passionate belief in the value of international education. Thus, FIE is committed to the development of creative learning environment that fosters the responsibilities and privileges of international citizenship. FIE believes that interaction between students of diverse cultures is the base upon which empathy among nations is built. From the formal missions, FIE has devised specific values that motivate all aspects of the foundation. The foundation’s values include social justice, sustainability, diversity and inclusivity, and commitment to the environment.
In effect, this marketing plan was developed to provide a roadmap of FIE’s current marketing strategy employed to introduce the foundation’s services in China. As with any plan, this marketing plan is not a static strategy but, rather, a presentation that is created to reflect the current environment, objectives, and tactics that guide the foundation’s marketing efforts. The marketing plan is based upon feedback and observations from FIE’s strategies in other countries. Further, the marketing plan focuses on the area of interest to developing a customized strategy that fits the market. Thus, this marketing plan is adjusted and fine-tuned as necessary to ensure that the activities are well coordinated and improved to develop a great impact using the available resources. Notably, this marketing plan is based upon the solid foundation of the FIE brand. Additionally, the plan aims to strengthen the foundation’s reputation and enhance its visibility in China.