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The Fun Ship Experience At Carnival Cruise Lines
Question
You are expected to write an analysis based on the case study analysis questions listed below. Each case analysis paper should be more than 600 words. Please do not repeat the questions in the analysis paper. Simply use numerical numbers such as 1 and 2 to answer the questions in sequence if you choose to use a Q&A format. Repetition of the questions do not count towards the word requirement. Please note this assignment is evaluated by Turnitin. If your originality score is over 30%, it is possible the analysis paper will not be accepted. Assessment of the case analysis papers are based on the effort and understanding of the topic, rather than accuracy of the answers.
1. Are consolidated industries like the cruise industry more or less competitive than fragmented industries? Why or why not?
2. Is the structure of the cruise industry more likely to resemble pure competition, duopoly, oligopoly, or monopoly? Explain your choice.
3. Do the various brands operated by Carnival Corp. have synergies? If so what are the synergies? If not, was it wise for Carnival to acquire brands outside of the contemporary market niche?
5. How should the existing customer information influence brand strategy in the future?
6. Can Carnival change existing customer perceptions of the brand? Should it?
Solution
Title:
The Fun Ship Experience At Carnival Cruise Lines
Length:
2 pages
(550 Words)
Style:
MLA
Preview
The Fun Ship Experience at CarnivalCruise Lines
- Consolidated industries are less competitive than fragmented industries. The reason is that they are rigid when it comes to change of products. To elaborate, consolidated industries control a large market share with regard to a specific product type, unlike the fragmented industry that is comprised of small businesses with significant market share and high competition. Fragmentation means that businesses have the advantage and opportunity to reinvent, innovate, and experiment with the business depending on the individual likes and market research. Consolidated industries often have barriers to differentiated products, well-established brands, as well as profit margins. These barriers make them less competitive in the market. Apparently, investors establish viable opportunities when venturing in consolidated fragmented industries compared to consolidated industries by having an option of diversifying their products
