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The Effect Of Social Media On Hiring


The Effect of Social Media on Hiring


Title: The Effect Of Social Media On Hiring
Length: 15 pages (4581 Words)
Style: APA


Christine Andrews is a clinical professor at the Lynn Pippenger School of Accountancy. She teaches managerial and cost accounting and finance. She has more than 25 years of experience teaching accounting and business courses. The purpose of the article is to demonstrate how social media communication has helped in recruitment of graduates in organizations. The study interviewed employers and fresh graduates on their use of social media. The interviews were conducted after participants were selected randomly ensuring that they were all willing to take part in the study. The interviews were conducted face-to-face or online depending on the availability of the participants. The results of the study indicated a rampant use of social media in the 21st century. The reason that most of the participants highlighted was that they visit social media websites on a daily basis and expect to benefit from them. The article will be used for demonstration of this aspect in the study.

Barrutia, J. M., & Echebarria, C. (2013). Networks: a social marketing tool. European 

Journal of Marketing, 47(1/2), 324-343.

Jose M. Barrutia and Carmen Echebarria are both academic experts in the faculty of Economics and Business Administration in the University of Bsque, Bizkaia, Spain, and the University of Oxford, Oxford, UK, respectively. The study presented questionnaires to freshly employed graduates in various organizations in the US. The participants were selected randomly while ensuring that almost every big organization in the country is represented. The results indicated that more than 50 percent of the freshly employed graduates either directly or indirectly used the social media to get the opportunity. The purpose of the study was to extend social marketing literature through consideration of the networking effect of the social media marketing tools. The social media as a marketing tool is compared to the traditional social marketing tools.

Bohmova, L., & Pavlicek, A. (2015). The Influence of Social Networking Sites on Recruiting Human Resources in the Czech Republic. Organizacija, 48(1), 23-31.

Lucie Bohmova and Antonin Pavlicek are distinguished professors in the University of Economics, Prague in the Faculty of Information and Statistics and Department of System Analysis. The primary purpose of the study was to evaluate the use of social networking sites, such as Facebook, for human resource functions. The article aims to understand if social media could replace traditional online job platforms. The participants of the study were employers in reputable organizations in Czech Republic. Their views were collected by use of questionnaires on the use of social media in recruiting. The participants were also asked if they follow up with the social media profile of candidates before making the final decision of absorbing them in the organization. The findings of the study indicated that social media has emerged as an indispensable tool in human resources functions. The article is relevant


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