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Answer the Question (2-3pages, single-space, due December3rd, 9% of the final grade)
Based on your Task 1 and feedback from the instructor, you will identify a specific topic for in-depth analysis. You are expected to apply course knowledge in this essay. You need to address:
You must finish your analysis and come up with your own suggestions
Before going back to your interviewee You must honestly report the interviewee’s feedback. In most cases, he/she will point out potential problems in your suggestions and provide constructive ideas. This is actually a key learning purpose of this task.
Length: 4 pages (1100 Words)
The issue of international business involves cultural and communication barriers involved in the promotion of Kuwaiti cuisine internationally. Hitting the international markets entails interacting and communicating with people of diverse cultural backgrounds. This may come with either positive or negative attitudes towards the product on sale. This is an important issue for study because it involves the promotion of a locally-manufactured product in international markets. It is one of the best ways to understand the motivations and challenges associated with the internationalization of the locally-designed and manufactured foods. At the same time, the issue was chosen because it demonstrates a multicultural perspective in the adoption of a product internationally. For instance, the marketers would have to convince the international customers that the cuisines, although they have their origins in Kuwait, are suitable for people of any cultural background.