Demographics and Psychographics for women and men in the 18-35 age
groups. Narrow down your research to specify at least 4 categories
that, based on your research, you think will have the most effect on
your trend prediction (i.e. Percentage of population, ethnicity, income,
employment types). Do a separate analysis of each region (San Diego,
Los Angeles and San Francisco).
Target Market Data, Current Trends And Market Competition Target Market Data (Los Angeles, San Francisco And San Diego)
Length: 3 pages (928 Words)
Part 2—Target Market Data, Current Trends and Market Competition
Target Market Data (Los Angeles, San Francisco and San Diego)
According to statistics and demographics of the Los Angeles City California (2000) census, male and females aged between 25 and 34 years form the largest population, at 674,098. This is 18.24% of the whole population; the population aged between 20 and 24 years are 299,906 which is 8.12% of the entire population. So when the target market is men and women aged from 18 to 35 years it means that this is a large population (Kintner, 109). Further, the large part of the population is made up of whites, 1,734,036 at 46.93 %. This is followed by African Americans at 41,595. Other races are Asians, Koreans, Filipino, and Chinese among others (Wit, 22; losangeles.areaconnect.com). The psychographics in La can be described as determined, successful and long-term residents.
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