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Explain the process of strategy mapping and how it relates to performance management and establishing value propositions. You may discuss this theoretically or use the Glacier Inn case study presented in the Armitage and Scholey (2009) document in your readings to serve as an example for integrating these ideas.
Strategy Mapping And The Learning And Growth Perspective
Length: 4 pages (1100 Words)
Strategy Mapping and the Learning and Growth Perspective
Strategy maps are used to provide a visual framework that amalgamates the goals and objectives of an organization. Strategy maps are closely linked with the major aspects of a balanced scorecard, which has evolved to become a popular tool in guiding the course taken by organizations. Strategy maps are useful in identifying the causal relationship between variables such as information, capital, and human resources to performance. Through strategy maps, an organization’s performance can be linked to financial and customer perspectives. Therefore, strategy maps play an integral role in providing an account of organizations’ strategic goals. Strategy maps are anchored on the tenet that organizations need to have mechanisms to measure performance (Aravamudhan & Kamalanabhan, 2007). A strategy map identifies an organization’s goals and objectives as well as a description of applicable measures. The balance scorecard is an instrumental tool employed by organizations for the purposes of enhancing the efficiency of their operations. This strategic planning and management system is employed expansively by governments, business firms, and nonprofit organizations among other organizations. This tool has been used by such organizations to ensure that the activities conducted are in line with their strategies and vision.