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Special Pricing
Accounting 2 Pages

Special Pricing


Please look at attachments.  Include Cover page and sources listed in APA format.  Please use proper U.S. English and Grammar.  Make sure to include proper Table/graph into the word Document or it will not be accepted.  Make sure the table/graph are not big to where they take up all the room in the paper.

Presentation. See background information for the module one SLP.


Include the following items in your presentation.

•What about special pricing for some markets or customers?

•Show effect on revenues and profitability based on stated assumptions.

•Potential advantages and disadvantages, both financial and non-financial.

•What are the relevant costs to consider?

SLP Assignment Expectations

Submit a Power Point presentation or a Word Document. A Power Presentation should have no more than six slides and a Word document cannot exceed two pages. Use words, tables, and graphs to make a succinct presentation. Document all sources and provide links at the end. It is acceptable to add another slide or page to list the sources.

Combine the submissions from prior module(s) into one file before uploading to


Title: Special Pricing
Length: 2 pages (550 Words)
Style: APA


Special Pricing

Ford could implement different pricing strategies on its F-150 Raptor depending on the markets and customers. The company could as well use pricing strategies when confronting market challenges such as competition or entry of new players. Instead of the usual target costing approach, the company could use cost-plus markup pricing approach for the special pricing (Guilding, Drury, & Tayles, 2005). The special pricing could be ideal if the company is making entry into a new market, expanding its customer base, or facing competition. In designing the special prices, Ford needs to determine the features that the customers will want in their F-150.


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