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Significant Business Problems Jet Blue Faced


Clearly and concisely identify what was the most significant business problem JetBlue faced and support your claim.

Assess and identify the critical constituency issues.

Articulate what you believe are the three most desirable outcomes.

Discuss at least three communications best practices implemented by JetBlue.

In addition to the JetBlue Study case, use the following as a second source: Textbook: Argenti, P. A. (2013). Corporate communication (6th ed.). New York, NY: McGraw-Hill. 


Title: Significant Business Problems Jet Blue Faced
Length: 3 pages (714 Words)
Style: APA


JetBlue is an airline operating company based in the New York, North Island. It mainly serves destinations such as Bermuda, Colombia, Puerto Rico, Mexico, Colombia, Jamaica, and the Bahamas. According to the JetBlue case study, the most significant problem ever faced by the Airline was a noble air traffic day. JetBlue passengers spent as many as eleven hours due to the storm in the winter and poor airline planning. Flights in the whole state were stranded due to inadequate planning. JetBlue customer service was damaged because most customers were unhappy with the amount of time spent on the planes (Effectively Managing Performance Measurement Systems JetBlue Case Study, 2007, p. 17).


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