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Short Reports: Informal, Unsolicited Proposal


Assignment #4 Short Reports: Informal, Unsolicited Proposal 

A proposal is a persuasive document written to convince a specific audience that what is proposed will benefit them by solving a problem or satisfying a need. A sales proposal offers to provide a specific product or service to a potential buyer. Therefore, your purpose for a sales proposal is to show your readers how you will help them and convince them that you are the right person or organization to provide the product or service.

Your proposal will be most effective if you support your assertions about the product or service with logical information such as facts, statistics, and examples. An emotional argument may assist you in convincing your readers, but don’t rely on it entirely. For example, fear may help sell health insurance but the benefits of the policy will convince the customer to buy.


Develop an idea for a product (or service) and imagine that you are the business owner trying to convince a local retail outlet to carry (or use) it. Use the Internet and other resources if necessary to gather information about similar products or services. For example: If you’re interested in marketing a new energy drink, research existing companies for ideas to make your product realistic. Do NOT use an existing brand for your product/service; be creative and come up with your own idea.

Your task is to write an unsolicited informal sales proposal in letter format to the owner (or manager) of the business proposing that the item be stocked or that your service be used.

[In Ch 11 pay close attention to the section “Planning Proposal.” Note the discussion of unsolicited proposals.]

Use the information you gathered to describe some of the product’s (or service’s) features and benefits to the business. Then make up some reasonable figures, highlighting what the item costs, what it can be sold for, and what services your company provides (return of unsold items, free replacement of unsatisfactory items, necessary repairs, and related issues). If you’re proposing a specific service also provide figures and contract terms.

Remember the specific purpose of your proposal is to convince a business to carry a particular product or use a particular service. To do this, you will want to consider the interests and concerns of your audience. Although your audience may not have an initial interest in your product, they are interested in marketing products that sell in sufficient volume and with sufficient markup to contribute to the store’s profit. If you’re proposing a service, then the audience will want to know how it will benefit their business in specific ways.

Prepare your proposal carefully. If readers approve the proposal, it forms the basis of a contract, so be certain to spell out precisely what your company will provide under specific terms and conditions.

Develop a product or service idea that you are truly interested in since your passion for what you have to offer will be apparent in your proposal. Proposing something that you really care about will make it both more enjoyable to write and more convincing to your audience.

The completed proposal should range from 3-4 pages in length in letter format, using single-spaced block paragraphs with double-spacing between each paragraph; also use subheadings to guide your reader through the proposal. This assignment is considered an informal proposal and so should NOT include prefatory or supplementary materials (title page, executive summary, appendices, etc.).


Title: Short Reports: Informal, Unsolicited Proposal
Length: 6 pages (1703 Words)
Style: MLA


Donald Simpson

Freelance University

1234S Crock Rd,

To: Freelance University

FROM: Swift Caller

DATE: 04-03-2016



Hello, my name is Swift Caller the founder and manager of ABOUT FOOD Corporation. I came up with the idea about two years ago and thought it could be of help to students. After putting it into action in some local institutions, I thought it would be better if the design is implemented in your school. ABOUT FOOD is a business that delivers fast foods and soft drinks to institutions.

It is an excellent idea that ensures all students and staff members in mostly learning systems are supplied with safe and healthy foods at lower and affordable prices. During my research, I realized that about 93% of students eat a lot of junk foods that do not add many nutrients to their bodies. Due to this, I decided to start preparing healthy drinks and foods that will ensure a healthy learning environment.

Advantages of our services:

Our business will be a success in your institution because of many reasons among them includes:

  • Availability: Because of its portability since it is a moving track business, they are readily available anytime.
  • Cost: The prices of the products will be at an affordable price to the students and staff members.
  • Proximity: Mobile fast truck vehicles will be very near to the customers.
  • Quality: The quality of the foods will be fresh and without additives for the drinks, and the meals will be served hot and packed.
  • Student to Staff/Student Relationship: Since students will operate the business, it will foster good relations between the students and even the relations with the staff members from your institution.

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