Service-Learning combines academic theory with practical experience while fostering a sense of civic engagement. It provides an opportunity for students to take ownership of their education. Students in M311 will work with community partners who will serve as clients for the semester. Community partners are typically small area businesses and volunteer organizations. As clients, these organizations are in need of marketing assistance to address various shortcomings with funds, volunteers or community visibility. Students will work in teams to study an assigned business, to apply their understanding of marketing and advertising, as well as their creative skills, and to draft and present an innovative marketing prospectus for the business. An individual time commitment of at least 20 hours is expected for the service-learning project.
Working with area businesses provides an opportunity for students to broaden their understanding of the curriculum, to practice career skills, to have an impact on social issues, and to become civically engaged. Students provide a community service, one that is both related to their course work and services a community need, and the community in turn provides an academic learning experience. Also, while local business people benefit from students’ knowledge and skills, they also form opinions about Indiana University and the Kelley School of Business. And so there is also a public relations component to the service-learning experience.
Two basic concepts of the service-learning experience are reciprocity and reflection.
Service-learning provides a reciprocal experience for both students and area business people. Each group is considered co-learners and co-teachers. Both contribute to and benefit from the experience.
Service-learning is not volunteer work. While volunteering can have educational benefits, service-learning integrates community service activities with the learning process. Service-learning also involves a reflection and analysis process. Following the submission and presentation of the client prospectus, students will engage in a reflection and analysis process with each other and with the instructor, making connections between their community work and the course content and topics. Final individual thoughts will be articulated in a reflection and analysis paper.
Service-Learning Reflection Paper (value: 50 points)
At the end of the semester students should be able to discuss lessons learned with others from the class. They should be able to articulate the things that surprised them about the semester’s experience, which tactics and theories they would not use again and those that they would, and the reasons for their feelings. Reflection and analysis is an integral part of any learning experience. R&A is not a task, but rather an intellectual process.
The Reflection and Analysis experience includes a classroom activity and a reflection paper:
The class discussion should reveal self-knowledge in being able to engage in effective metacognition on lessons learned.
The paper portion of the assignment will be based on structure, attention to detail, format and flow, and on content as outlined below. It should be 1,200 to 1,500 words, or 2 + pages depending on formatting, will be due in class on Thursday, 10 December, and is worth 50 points.
The Reflection Paper
A reflection paper involves an explanation of your reactions and feelings and an analysis of your experience from a personal point of view, as opposed to writing a more formal research or analytical essay in the third person. The reflection paper is neither an informal journal entry nor an historical narrative, but rather an essay with an introduction, your initial expectations, subsequent experiences, summarized conclusions, and recommendations (if you feel they are necessary). It can also be used as a vehicle to explain your experience to a reader. Don't just write, for example, that the Proposal was hard to write, and that it took a long time; explain why it was difficult, and what made it so time-consuming. Also, do not write what you think the reader is looking for.
The topic of a reflective paper will be familiar to you, and so you will be able to truly recount what you have been through. It should include an interpretation of the thoughts and opinions of the authors of the class readings as well as your interactions and experiences with your group members and your client. Describe the experiences that you went through in devising a creative marketing Proposal for your assigned business. Explain what the reader can learn from your struggles, and how you grew from the experience. Consider the following questions to help prompt your thinking (but not as a check list):
Service Learning Reflection Paper
Length: 4 pages (1119 Words)
Service learning reflection
Service learning is an education approach that enables one to balance between the formal class instruction and direction with an opportunity to offer service to the community with an aim of providing pragmatic and progressive learning experiences. In this case our role was to offer consultancy to the local businesses on marketing assistance, to address various shortcomings with funds, volunteers or community visibility. This was a great learning opportunity that enabled one to apply the studied theoretical aspects in the real world. The experience would also broaden ones knowledge on the learning scope. The service would also enlighten an individual on the dynamic business issues and how to tackle various uprising matters in the working environment. Small business organizations around the school have their operations pegged on the long gained experiences rather than the formulated marketing theories that have been studied and tested.
Innovative marketing is the formulation as well as implementation of new marketing methods that involve significant changes in the design of the products, the packaging, product placement, the product promotion, and the pricing mechanisms. These factors are heavily influential on the sales volume of any organization that engages in business. Marketing innovation is aimed at ensuring that the customer needs are addressed in a better way, new markets are opened up, and that the organization’s products are better placed in the market
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