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Part A: Address each of the following thoroughly
Part B: Address each of the following thoroughly
Questions On Swot Analysis And Organization Structures
Length: 3 pages (851 Words)
Part A: SWOT Analysis
Macro environment analysis refers to the careful examination of the major and uncontrollable external factors affecting an organization or a business. Macro external factors that should be analyzed include; Economic, political, social, cultural, demographic and technological factors. In SWOT analysis, it is important to conduct a macro analysis before the internal environment analysis because information gathered in Macro analysis helps inform the process of decision making during internal environment analysis. Learning more about the external trends informs the managers on the strengths and weaknesses of the organization. It helps strategize on how to tailor the processes and activities of the organization so as to meet the demands of the external environment. Analyzing the external environment is very important in strategic planning as it helps planners allocate resources effectively so as to maximize the profitability. Macro helps in determining which organizational changes or strategies should be done to improve a situation.