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Questions On Starting A Business Online

Question

Imagine that you own a small, local clothing store along the Jersey Shore boardwalk and decide that you want to engage in e-Commerce.

Write a 4-5 page paper on the following:

  1. Imagine that someone has offered you $1,000 to buy your domain name shortly after your started your business online. Explain why or why you would not sell and cite the ethical dilemmas involved..
  2. The e-Commerce software you will be using must provide a catalog display, shopping cart capabilities, and transaction processing. The convenience and usability for the customer are benefits of these functions. State how each of these functions could be beneficial to your business..
  3. Your business will have created a presence in the physical world by having a store along the boardwalk. Assess how you will create an effective presence on the Web, meeting the objectives listed in Chapter 3. Be sure to include how you would improve Web presence by increasing Website usability..
  4. Develop a Web marketing strategy for your company including the following: identify the market segments you will target, how you will reach that segment, and explain how you will advertise on the Web..

The specific course learning outcomes associated with this assignment are:

  • Summarize the principle security and privacy issues related to electronic commerce and actions firms can take to address these issues..
  • Identify the basic elements of the technology infrastructure used to conduct electronic business..
  • Explain the basic communications and network concepts used in electronic commerce and the basic functioning of the Internet and the World Wide Web..
  • Outline the considerations for marketing on the World Wide Web and creating an effective Web presence..
  • Use technology and information resources to research issues in fundamentals of e-business..
  • Write clearly and concisely about fundamentals of e-business using proper writing mechanics..


Solution

Title: Questions On Starting A Business Online
Length: 4 pages (1142 Words)
Style: APA

Preview

Starting a Business Online, Part 2

Answer 1

E-Commerce or an online business platform offers a wide array of opportunities for any business person and is a valuable component of a business. Selling my domain name translates to selling my entire business as this can affect my sales significantly. One reason why I wouldn’t sell the domain name is because of the process of acquiring a new domain name, marketing the website and gaining a customer base is very challenging and time consuming even for the large companies. The process of introducing new customers to the new domain may seem challenging and uncomfortable to my customers as well. Selling off a domain name means selling off the customers that I had already acquired and this may impact negatively on the image of my business. Besides losing customers to a new person, one may also consider the ethical concerns of selling the business whereby the new buyer may use the site for other unethical business which may also hurt the image of the business. I would therefore not sell my business domain name as it would damage my credibility as a business man and can make my business very hard to find.

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