1. Do a Porter's Five Forces analysis for the book publishing industry.
2. What are the merits to consolidation in book publishing? How large or small are these benefits?
3. What are Random House's 5 elements of strategy?
4. What are the main benefits to Random House from being part of a corporate parent like Bertelsmann?
5. What are the most salient threats to Random House’s business? What steps can Peter Olson take to mitigate or address these threats?
A. Responds fully to the assignment (i.e. answers all questions and clearly identifies all implications/recommendations)
B. Correctly applies theoretical frameworks taught in class (i.e. strategy toolkit) and accurately uses strategy terminology
C. Exercises good critical thinking (i.e. makes logical arguments that are supported by evidence provided in the case. The reader can easily see the connection between the support and the analysis/argument)
D. It is focused, well-organized and cohesive.
E. Correctly documents and cites sources
F. It is free of errors in grammar, punctuation, spelling and follows format guidelines
G. Displays originality and creativity
Questions Based On Random House
Length: 9 pages (2350 Words)
The Random House Group Limited is based in the UK. The company composes of five publishing companies namely Cornerstone, Transworld Publishers, Ebury Publishing, Random House Children’s Publishers, and Vintage Publishing. Additionally,the company works with associated distribution businesses. Moreover, it is a Penguin Random House Company which is the world’s largest trade book publisher. The company was formed in July 2013 upon the completion of a contract between Pearson and Bertelsmann to merge the companies’ respective trade publishing functions. Furthermore, it comprises the adult’s section and children’s fiction and nonfiction print. Additionally, it has digital trade book businesses in the U.S., Canada, U.K., New Zealand, Australia, and India. Further, Random House has a trade publishing businessin Mexico, Argentina, Spain, Colombia, Chile, Uruguay, South Africa, and Asia. Moreover, the company employs more than10,000 staff globally across more than 250 creatively and editorial independent publishing and imprints houses. Collectively, the branches publish more than 10,000 new publications annually. Random House’s publishing roster includes more than 50 Nobel Prize laureates as well as hundreds of the famous and widely read authors (“About the Random House,” 2015).
This paper develops a Porter’s Five Forces analysis for the book publishing industry. Additionally, the paper reviews the merits of consolidation in book publishing and the impacts of the benefits. Further, the paper highlights the Random House’s five elements of strategy. The paper outlines the main benefits of Random House from being part of a corporate parent Bertelsmann. Subsequently, the paper describes the most salient threats to the company’s business. Finally, it recommends the steps Peter Olson can take to mitigate and address the identified threats.
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