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Problem Solving In Business


Problem Solving in Business

1. State 2 competing goals/actions/hypotheses about the topic (100 words max)

2. Evaluate them in terms of the following criteria (500 words):

  • Innovation level
  • Price
  • Market share
  • Branding
  • Creativity
  • Packaging
  • Promotion (mention the celebrity ads for both airlines eg. Jenifer Aniston for Emirates and Nicole Kidman for Etihad)
  • Distribution
  • Salaries
  • Facilities (eg. Emirates → shower)

3. Create a 10-question survey to collect data from respondents to support the hypothesis.


Title: Problem Solving In Business
Length: 5 pages (1372 Words)
Style: MLA


Emirates Airlines versus Etihad Airways

Emirates is an airline company based in Dubai. It is a subsidiary of the Emirates Group located in the United Arab Emirates. The company is under the ownership of the government of Dubai. In the Middle East, it is the largest airline. Etihad Airways is also located in the Arabian countries. Regarding performance, the airline is the second after Emirates airline. Its head office is in Khalifa City. It is important to formulate two goals to provide a better comparison on the two airlines. The first action is the comparison of their performance. It is also important to compare the variations in the baggage prices. The essay does the comparison based on some marketing strategies such as their promotion and pricing policies.


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