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Principles Of Advertising And Public Relations


Your assignment is to write a 2 page paper addressing the following issues

  1. What do you consider to be the most important parts of the payless public relations strategy? 
  2. Who are the fashion and why do they matter?
  3. What is cause-related marketing and how did payless benefit from it?

Please read the attached case study 47054638_New_Doc_16_1.pdf


Title: Principles Of Advertising And Public Relations
Length: 2 pages (550 Words)
Style: MLA


Principles of Advertising and Public Relations

 The major three parts of the payless public relations strategy were product, messaging and execution which are collectively known as the merchandise authority. The fashion influencers included the fashion media, high-profile fashion occasions, celebrities (and the artistes that clothe them), and the designer society. The importance of fashion influencers was that fashion media aided females in resolving on what to dress on, and the place to purchase every season. It constitutes the fashion and female’s overall curiosity in monthly journals; styles and fashion schedules, daylight, and on-fashion-concentrated networks such as the Style Network. Inside every type, there were several opportunities to follow. For instance, the Style Network provided a complete line of fashion programming, as well as Fashion police, The Look for Less, Fashion trance, Style Court, Style Essentials, and How Do I Look? The schedules were often searching for unique material and fashionable shoes and fittings to display on their exhibitions


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