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Marketing 2 Pages

Online Advertising


Write a blog post about online advertising of products and how it has impacted the buying of commodities. Your post should be informative, educational and valuable to your blog readers (and to the class).

Tips: include URLs to other sources, visuals, videos, etc


Title: Online Advertising
Length: 2 pages (550 Words)
Style: MLA


Online Advertising

Online advertising refers to paid advertising published to provide free content. Programmatic ad buying has completely altered online advertising by changing the traditional methods involving human negotiations and manual insertion of orders. Before programmatic buying, people bought and sold ads through salespeople that charged highly for their services (Glass 34). However, with programmatic advertising technology, ad buying became efficient and cheaper because humans were removed from the process as much as possible. Programmatic advertising matters today because of its efficiency given that machines are not fatigued like humans. Such aspects make programmatic advertising an aspect of interest in online advertising.


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