SUPER SLEUTH SUPERMARKET OBSERVATION STUDY
OBSERVATION ASSIGNMENT BRIEF:
Location: Any grocery store
WHEN: Any time of day. Weekends are often better as more people are shopping. Start from the parking lot and discretely follow a person for his/her entire shopping trip—do not follow so closely as to make the person nervous. IF YOU THINK the person is aware that you are following them and it is making them nervous approach them explain what you were doing (take this handout with you), apologize, and start over.
HOW: You will select one consumer/family (it must be a stranger).
Take a cart around the store to appear to shop or do your shopping at the same time. Take paper and pencil (or phone) with you. Create an observation form with the following items (the completed form must be turned in with your assignment via Blackboard).
Take all the information you gathered and summarize it in a brief written report format. Address what assumptions you can make about this person from your observations. For example you might state: Well-dressed female put one loaf of expensive fresh baked bread in her cart, in the meat section she selected steak, she selected a bouquet of flowers, and she did not use coupons. From the items selected, her appearance, and her not using coupons, I believe her to be well off.
Other issues you should address is if the person appears to live alone, do they have pets, how often do you think they shop, whether you believe they are health conscious, was this the store the usually shop at, does the person make impulse purchases, etc.
Given your reported observations and assumptions, write a minimum of 10 survey questions that can be distributed to shoppers at any grocery store. Clearly show how your survey questions relate to your assumptions and/or observations.
Example of Survey Questions: How often do you use coupons?
Observational Research Paper On Shopping Habits.
Length: 2 pages (641 Words)
Shopping at a Grocery Store
Below is a report of a person who had gone out for shopping. It was during a weekend when this took place. The person going for shopping was a female of approximately thirty years. The type of car that she was driving was a Porsche. She had worn a maxi dress, had a medium length blonde hair and a light-brown skin. It was during an afternoon on a weekend, and the store was crowded. When she arrived, she removed a list containing items she intended to purchase. She looked at the list often as she moved around the store. The lady seemed to deviate from her list of items because of being confused with two products, but she finally took both of them. There was purchasing of chocolate that is an impulse item. The products that she purchased were family packs because they were in large quantity.
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