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Analysis of your findings:
As a group you need to evaluate the information you have gathered about the company you have chosen and its product or service and present one promotional mix element and one media choice, that you as a group believe would improve its ability to meet its objectives from an integrated marketing communications perspective.
Present your recommendations and your supporting rationale of why you believe it would help the company.
Specify the target audience for the mix element chosen.
State when you think the promotional mix element should run.
Estimate what it would cost.
State your expected outcome and supporting rationale in terms of sales, market share, improvement in customer service, increased customer satisfaction, public relations or publicity generated. State any assumptions that were used in determining the outcome.
National Peace Saving And Credits Union
Length: 2 pages (550 Words)
National Peace Saving and Credits Union
The National Peace Savings and credit union is a savings cooperative which not only offers the main feature of helping its customers save up but it also offers banking services. It was established back in the late 1947 (Richard, 2011). It has four main branches which are Hudson’s hope, fort Nelson, Fort St John and Taylor all of which are located in northeastern British, Columbia. Products offered by this company are mainly credit services. In the past the credit services of the company have been experiencing a low sale. This was, however, boosted by the rebranding venture that was successfully carried out by the company. The main product of this company was mortgages.