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Marketing 3 Pages



1. Central problem: Define clearly and concisely the basic problem in the situation. 

2. IMPORTANT PART Analysis of Situation: Use Environmental Scan( macro-environment) and SWOT analysis for this company related to the problem of interest. 

3. Identify Alternative Strategies: Based on the analysis in 2., identify possible alternative strategies to cope with the problem defined in 1


Title: Myspace
Length: 3 pages (1124 Words)
Style: APA


Central Problem

The main problem is that Myspace is struggling to stay afloat after several years of operation. The company is reported to have lost millions of users between 2008 and 2009. The company makes a huge percentage of its profits from advertising. As such, the exodus had a negative effect on the revenue of the company. The company is also experiencing a considerate turnover rate, especially of its most talented managers. Employee turnover is also high as the company struggles to maintain its operations and generate profit. Poor management of the site has also led to a massive exodus as customers seek more value and variety. Another problem is that the company has expanded its product development without going deep enough. The management of the company also presents a challenge for the company.


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