Prepare a report on the size, location, purchasing power, and market potential for the three largest minority target markets in the country —Hispanic Americans, African Americans, and Asian Americans.
Minority Target Markets
Length: 4 pages (1434 Words)
The three largest target markets for the minority in the United States are Hispanic Americans, African Americans and the third, Asian Americans, according to a survey conducted in 2012 titled Changing U.S. demographics. The growth of the minority population has profoundly changed the ethnic and racial makeup of the USA culture creating a multicultural and multi-racial heritage. Many businesses are now targeting specific minorities by means of art, music, food, clothing, and other products 1 .
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