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Management 4 Pages

Minority Target Markets


Prepare a report on the size, location, purchasing power, and market potential for the three largest minority target markets in the  country —Hispanic Americans, African Americans, and Asian Americans.


Title: Minority Target Markets
Length: 4 pages (1434 Words)
Style: Turabian



The three largest target markets for the minority in the United States are Hispanic Americans, African Americans and the third, Asian Americans, according to a survey conducted in 2012 titled Changing U.S. demographics. The growth of the minority population has profoundly changed the ethnic and racial makeup of the USA culture creating a multicultural and multi-racial heritage. Many businesses are now targeting specific minorities by means of art, music, food, clothing, and other products 1 .


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