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Management 3 Pages

Memorandum On Ethical Dilemma

Question

April Whitlock has hired you to help her analyze her ethical dilemma and advise her about what she should do. Provide your analysis and recommendation in a memo to Ms. Whitlock that is no more than 1000 words. Make sure you cover the following:

  • Clearly explain the dilemma, the facts that she should consider, and the assumptions she has made.
  • Identify the alternative actions she could take and the advantages and disadvantages of each.
  • Provide your recommendation regarding what she should do and explain why. Be specific about how she should implement your recommendation.
Solution

Title: Memorandum On Ethical Dilemma
Length: 3 pages (920 Words)
Style: MLA

Preview

MEMORANDUM

DATE: April 23, 2014

TO: April Whitlock    

FROM:          

Dear April Whitlock,

SUBJECT: Carolina Pad and the Bloggers

             The rise of the Internet introduced new forms of communication. One of the channels utilized by people for self-expression and reading news is blogs (Drumwright 23). Popular blogs records millions of visitors every month. Overall, blogs receive billions of views. With such popularity, no marketer can ignore them. Some marketers pay blogs to give their products positive reviews. This raises ethical questions. You, April Whitlock, are in such a situation. You do not know whether to pay for product reviews or not. Normally, reviews are supposed to be made by independent entities to not through inducements such as money or gifts.....

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