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Management 2 Pages

Mc Donalds Case


For your assigned task, answers each question posted. This NOT an essay. It's a question and answer format.


Title: Mc Donalds Case
Length: 2 pages (550 Words)
Style: N/A


McDonald’s Case

Question #1: Strategy and Brand Reputation

McDonald’s mission and values are the same in the United States and other countries. The company uses a global strategy called Plan to Win. McDonalds strives to build a common brand reputation by using the same strategy globally to win customers and grow its brand.


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