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Why are books considered “mass” media when a popular hardcover book might sell only 100,000 or 200,000 copies? Include in your discussion a definition of mass media and give examples of books that had a significant impact on a mass audience.
The Dynamics of Mass Communication, 10th ed., by Joseph R. Dominick (New York: McGraw-Hill, 2009).
Length: 2 pages (550 Words)
In general, mass media relates to various methods of communication capable of reaching large groups of persons in a quick plus effective manner. In essence, it relates to tools involved in the transmission of information, concepts plus ideas to general as well as specific audiences. This means that various means of communication may be classified as mass media including books, radio, journals, television and others. In modern times, mass media has evolved to include latest technologies such as chat rooms, World Wide Web (WWW), documentaries and video (Rodman, 2011). Nevertheless, mass media’s central theme is that it is used to carry messages to thousands or millions of people across the planet. Additionally, it is capable of assisting short-term plus long-term impacts on audiences.