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Marketing Strategies For Otc Medicines



Assume that you are the Marketing Director for a company that manufacturer's and distribute over-the-counter (OTC) pain medicines such as Advil, Bayer, Excedrin, or Tylenol. Your company is interested in the global market potential for these products in the following countries: South Africa, Japan and Mexico

Your assignment is to research TWO of these three countries;

Review their cultures, their cultural attitudes towards over the counter medicines, how the population currently uses OTC medicines, how these medicines are currently marketed in these countries, cultural attitudes to healthcare, any current health crisis in those markets and to develop marketing strategies specific to these locations for your company. 

Be certain that you take time to research the US market to gather ideas and information for marketing strategies.

Write a minimum of a two page, double spaced paper answering the following questions. You may outline strategies discussed in class and your book. In this paper summarize your findings and include the following content:

  1. Prepare a brief summary of the demographic, economic and cultural differences you would expect to find in the two countries that you have selected.
  2. Discuss how these differences might affect marketing strategies for over-the-counter medicines.
  3. Describe the marketing strategies that you would utilize in each of these countries for over the-counter medicines.
  4. Briefly describe the marketing strategies (which are many and varied) used in the United States for over-the-counter medicines.


Title: Marketing Strategies For Otc Medicines
Length: 2 pages (550 Words)
Style: APA


Marketing Strategies for OTC Medicines

Japan and South Africa are two different countries due to their demographic, economic, and cultural differences. Japan is located in the Asian continent. It has a population of 127 million people. 5% of the population lives in the urban areas (Allinson, 2011). The country’s economy is of high quality and depends on high technology manufacturing and exports. The Japanese adhere to the Asian culture with most of them adopting Buddhism. On the other hand, South Africa is in the African continent with a population of 51 million people (Allinson, 2011). South Africa is the 26th largest economy in the world based on gross domestic product. Most people in South Africa are Christians; thus, they follow the Christian culture of family and marriage.


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