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Marketing Plan pt 2
Marketing 4 Pages

Marketing Plan Pt 2


Write a paper in which you:

  1. Develop a branding strategy for your product that covers the brand name, logo, slogan, and at least one (1) brand extension.
  2. Assemble a marketing strategy for your product, and determine an appropriate time table to implement your plan). Provide a rationale for your response.
  3. Prepare a positioning statement. Include a perceptual map that shows your company's position against its competitors. From this map, create a statement that depicts your position. For example, our product is the fastest in its class for half the price. You may use Microsoft Word, PowerPoint, or other equivalent software to create your perceptual map.
  4. Examine the relevant consumer behavior for your target market. Explain the main reasons why the brand name, logo, slogan, brand extension, as well as the positioning statement and marketing strategy are right for the identified target market.
  5. Develop your company's mission statement and company introduction.
  6. Use academic resources as quantitative marketing research to determine the feasibility of your product / service. These resources should be industry specific and relate to your chosen product / service.

Your assignment must follow these formatting requirements:

  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA format. Check with your professor for any additional instructions.

Article Used.docx


Title: Marketing Plan Pt 2
Length: 4 pages (1100 Words)
Style: APA



Cubic Software Inc. is a corporation that deals in customized calendar programs. The company provides services to more than four hundred businesses, which utilize the software to conduct their promotional services. The company has about 600 employees who are distributed in all its outlets. Although the sales of the company are seasonal due to dormant seasons where promotional software is not on demand, the company makes a lot of profit during its high season. This paper discusses the branding and marketing strategy of the company as well as the company position and consumer behavior, which will help in understanding the mission of the company.

Mission Statement: To provide efficiency and success in business by boosting consumer satisfaction

Branding Strategy

The cubic software enables businesses to carry out their promotional operations. Unlike other software in the market, the application is compatible to most of the existing operating systems and is efficient in its work. The logo of the software includes a computer, which is surrounded by people. On the background, there are months of the year and dates. This information symbolizes several things. The moths and dates indicate that the software is able to generate customized calendars. Additionally, the crowd of people around the computer indicates that the software has many users and attracts more customers to businesses due to the services offered. Finally, the computer indicates that the software is compatible with all operating systems. The main objective of the software is to revolutionize the field of promotion for businesses. This objective will be achieved by introducing the brand into the global market to serve both small and large businesses. The software has provided efficiency in networking. Additionally, businesses with several branches will be able to utilize one software, which will serve all the promotional operations of the businesses. The slogan for the brand is “Promotional efficiency for a successful business.”


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