Write a 700- to 1,050-word paper in which you relate consumer behavior to marketing your product or service and address the following:
Define consumer behavior and how it relates to marketing the product or service.
Discuss possible decision points and the rationale for making marketing decisions related to marketing the product or service.
Cite the assigned reading and at least two outside references.
Format your paper consistent with APA guidelines.
Marketing And Behavior/ Nike
Length: 3 pages (825 Words)
Consumer behavior is the collective characteristic displayed by individuals or groups of people when buying a particular product or service. It is a decision making process that is influenced by various factors in an individual and the society. The desire to meet psychological, social, economic and material needs pushes consumers to make decisions about a product. Nike as one of the most successful global products has products that consumers enjoy because of certain benefits derived from them. Customers want products that satisfy their needs, and Nike is considered to grant that experience. As a result, the product developers invest in activities that influence such choices from buyers and prospecting customers. At Nike, the motivating and inspiration of consumers is prime on its product development. With its brand tag, its focus is on sports and corporate events (http://nikeinc.com/follow.html).
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