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Marketing 3 Pages



Directions: Be sure to save an electronic copy of your answer before submitting it to Ashworth College for grading. Unless otherwise stated, answer in complete sentences, and be sure to use correct English, spelling, and grammar. Sources must be cited in APA format. Your response should be four (4) double‐spaced pages; refer to the “Format Requirementsʺ page located at the beginning of this learning guide for specific format requirements.

  • Describe the core marketing functions within an organization. 
  • Discuss the goals and expected outcomes of this organizational function.
  • Explain how companies create customer-centered businesses.
  • Describe how customer-centered businesses impact the consumer decision-making process.
  • Describe what tools are used to make effective marketing decisions.

Title: Marketing
Length: 3 pages (825 Words)
Style: MLA


An organization whose motive is to make profits must have good marketing strategies to sell their products effectively. There are marketing functions that are considered critical to the businesses. One of the core marketing functions is the strategic marketing (Sandhusen, 2000). It sets tactics to ensure that the business grows, assesses competitive platforms, and provides the management of products. Corporate marketing function has a worldwide sphere to set and put into effect brand standards and identify global infrastructure. In effect, it will give assurance of public relations, investor relations, advertisement, event plans, and production synergies across all marketing platforms. The function operates on a yearly marketing strategy calendar gathered from editorial, public relations, and product roadmap in order to deliver on the set objectives.


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