Your Report

The Individual report comprises 50% of your Total Module Mark.

Your report will be marked both on the structure and format of your report and on the findings. Marks will be determined by your ability to:

• understand and interpret the question
• apply information and lessons learnt during the semester
• research information and use it to answer the questions
• express information and arguments in a logical and well structured manner

Guidelines

The report is to be 2,000 words excluding the Cover sheet, Contents page and References.

The format of the report is to be:

• Cover sheet including name of student, seminar tutor, date of submission and word count
• Executive summary
• Contents page
• Introduction
• Findings (main body of the report)
• Conclusion
• References (there is to be a minimum of five sources and these are to be referenced in Harvard format)

Reports should be word processed in 11 point type and with 1.5 line spacing

Run a spell check before you submit – marks will be deducted for poor spelling and unprofessional presentation

You should write in the style of a business report, not an essay, and should address your report to your client

You are free to use bullet points, charts and graphs (where appropriate), headings and subheadings.

Introduction

You are an entrepreneur who is looking to enter the male grooming market, shaving in particular, before you enter the market you need to do some research and analysis.

The purpose of your assignment is for you to:

• Introduction and background (5%)
• Firstly conduct a Porters Five Forces analysis of the male shaving industry, describe Porter’s Five Forces model, its purpose and the business benefit as part of your answer. (35%)
• Secondly using the 4Ps Marketing Mix describe the Marketing Mix you will use to launch your new product.  As part of your answer explain the 4Ps and the reasons for your choices. (35%)
• Thirdly identify the two greatest threats that you expect to face and describe the plans you have to overcome these. (20%)
• Conclusion (5%)

To help your research you may want to look at two previous companies that have launched new razor products – King of Shaves and The Dollar Shave Club.

See the attached file :Instructions.docx