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Identify a global strategic alliance or a joint venture by a firm. Explain the rationale for the strategic alliance or joint venture. Discuss how the strategic alliance or joint venture worked out. Please provide a minimum of at least two full pages of analysis, not counting your title and reference pages
Jaguar Land Rover And Chery Automobile Joint Venture
Length: 2 pages (594 Words)
Successful Joint Venture by a Firm
Jaguar Land Rover and Chery Automobile Joint Venture
A joint venture is a term used to describe two or more entities or individuals entering into an agreement through the combining of resources to undertake certain business. In most cases, a joint venture is a short term partnership for the project’s duration. Although both parties of the venture are supposed to share responsibilities, a joint venture partner will always distance itself from other interests of its partner.
The primary objective of Jaguar Land Rover and Chery Automobile was to combine efforts and increase its competitive advantage while minimizing risks. For instance, Jaguar Land Rover benefits from Chery’s government approval in China as well as its established relationship in the industry. Through this partnership, Chery Automobile would be able to offer its Chinese markets new products from Jaguar Land Rover.