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Marketing 6 Pages

International Market Research


How global retainer use international marketing research to examine the new emerging economics

How important international marketing research


Title: International Market Research
Length: 6 pages (1650 Words)
Style: MLA


International Market Research


Business opportunities are on the increase throughout the business world. The potential for a business to expand relies on the ability of the investor to relate to the needs of the customers. The only way to establish the products in demand in a certain area especially with the emerging markets is to carry out research. Investing the business without a research may result in the supply of goods that are already in demand. Such a supply compromises the ability of the business to make profits in the emerging market. New markets are tricky since the same principles that work in different markets may not apply in the new case. The research will open opportunities for the investor to understand the market, which is the fundamental principle behind successful business operations in an area. The basic aim of this paper is to establish the relationship between research and the success of a business in the emerging markets.


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