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You are the CEO of XYZ manufacturing company. You have decided that you would like to market your product to Turkey. Consider the following points in your paper; you can make assumptions, but support your work with facts and scholarly references:
Length: 1 pages (275 Words)
Expansion into a new territory abroad heralds both challenges and opportunities for a manufacturing firm such as XYZ manufacturing. However, given a good entry strategy, coupled with a strong product, the opportunities unlocked by globalization far outweigh the limitations that would arise thereof. As XYZ manufacturing, the benefits set to accrue as a result of overseas expansion are as discussed herein. Overseas expansion leads to expanded markets, which in turn lead to increased sales. Further, expansion helps in controlling expenses through sourcing of factors production where they are cheapest. Another plus gained from overseas expansion is the diversification of revenue base. Finally, overseas expansion enhances competitiveness by setting up base closer to the targeted clientele.