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Choose an industry you have not yet written about in this course, and one publicly traded corporation within that industry. Research the company on its own Website, the public filings on the Securities and Exchange Commission EDGAR database (http://www.sec.gov/edgar.shtml), The annual report will often provide insights that can help address some of these questions.
Write an eight to ten (8-10) page paper in which you:
Your assignment must follow these formatting requirements:
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA, double space.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length.
External And Internal Environments
Length: 8 pages (2200 Words)
External and Internal Environments: Apple Inc.
Segments of the General Environment
Apple Inc operates in the Mobile phones and a computer manufacture industry. Popular Apple brands include the iPod, iPhone, Macintosh computer lines, and the iPad (Lüsted, 2012). The industry that the company operates has undergone rampant changes over the years. There is a high level of competition from other established companies in the industry, especially Samsung. The company is most affected by technological and economic factors in the industry. As technology advances, the economic factors also come into play to influence the purchasing power of the consumers.
Technology is one of the major segments that influence the operations at Apple and its competitive environment. Modern consumers are technology conscious and go for the most technologically-integrated and advance brands. As many businesses integrate their transactional operations with computer and smartphone technology, Apple Inc. has been on a technological pressure over the years to ensure it remains on top of its competitors as far as technological advancement is concerned (O'Grady, 2009). The growth and expansion of the company is mainly influenced by the technological factor as customers prefer brands that demonstrate innovation and are technologically up-to-date. This is the reason that Apple has been at the top of research and innovation to help advance the technology used in its production and marketing.
Economic factors also greatly influence the operations of Apple, as well as its competitive ability. The purchasing power of consumers in the industry is impacted by the global economic situations. Of much concern to the company is the high unemployment rate in most of its chief markets that limits some of the consumers from affording the most expensive smartphone and computer brands (Lüsted, 2012). The external factors affecting the global economy, such as the cost of fuel, are also imperative in influencing the purchasing power of the Apple consumers.