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Design And Development


One of the most important strategic decisions that any firm makes is the design and development (or redesign) of its goods and services.  Describe a product or service that you believe has been designed (or redesigned) using properly integrated design and service practices as discussed in Chapter 6.

Next, describe a product or service that you believe has not integrated proper goods and/or service design practices.  Give a brief explanation to validate both of your opinions.


Title: Design And Development
Length: 1 pages (275 Words)
Style: APA


Proper and Poor Product Design

Research shows that a well-redesigned product entices new customers and excites loyal customers. Even a well-known slogan replaced with a strange sounding slogan can force a company to halt the shelf design of its product and to retract the product from the market. This may cause huge losses as Pepsi experienced. In contrast, good redesigns help boost productivity and use as experienced by Google.


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