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Economics 6 Pages

Country Risk Analysis


Brief analysis (PESTLE) on Vietnam. 

How important is the country risk (Turkey) for the product (TV) the firm wishes to introduce?

The industry that is chosen for this project is Electronic. And the product is Television (Beko Company)


Title: Country Risk Analysis
Length: 6 pages (1650 Words)
Style: APA


Country Risk Analysis

The Beko Company’s plan to introduce TV in the Turkey market requires analysis of the socials risk and macro environment in the country to assess acceptance of the product that influences success. Although the company has successful operations in providing other household items, this may not guarantee success in the electronic field. Assessments of the social concerns are thus necessary and would include examining issues of terrorism and war, religion, poverty, anti-globalization and security risks. A broadened approach would involve assessment of the political, economic, technological, legal and environmental factors of the country with regard to the electronics market. Both assessments are important to reveal the risk situation in Turkey and enable the development of an effective penetration strategy that ultimately yields significant revenues. The Turkey’s social risk, Vietnam’s PESTEL factors, and the importance of Turkey’s risk are discussed in details in the subsequent paragraphs.


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