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Ethics 5 Pages

Corporate Strategy And Social Responsibility


Essay: Corporate Strategy and Social Responsibility

Read 4 provided articles first; after reading these 4 articles, youshould write up your analysis ofthe Johnson & Johnson company’s Corporate Social Responsibility efforts.  Your analysis should present an argument, taking a position on whether the Johnson & Johnson company has demonstrated strong or weak responsibility to its various stakeholders, as well as society in general, and whether the initiative exemplifies the kind of synergy between business and society that Porter and Kramer advocate.  

Your essay should demonstrate critical thinking, giving both positive and negative accounts of the Johnson & Johnson company.  It should also show a detailed understanding of the article by Porter and Kramer:what the authors see as the deficiencies of traditional arguments in favor of Corporate Strategy and Social Responsibility; what they mean by value proposition and value chain; and how their model maps a company’s Corporate Strategy and Social Responsibility efforts onto its value chain through inside-out and outside-in linkages.(These 3 highlighted questions should be answered directly)

You should apply four provided readings (the Porter and Kramer Article, Freeman Article, Friedman Article, and Badaracco Article) and at least four additional sources related to the Johnson & Johnson company.  (So the total sources would be 8; 4 of them are provided and restricted, the other 4 sources are open for writer to do outside researches) Follow APA format and citation guidelines. Scope: 5 pages (1250 words), double spaced, 12-point font.

4 Referencesfor the 4 provided sources are provided and listed below; please read them in termsof the assigned sequence.The Porter and Kramer Article should be read first.

Porter, M. E., and Kramer, M. R. (2006, December).  Strategy and society: The link between

competitive advantage and corporate social responsibility. Harvard Business Review.

Freeman, R.E. (2007).  Managing for stakeholders.  In Donaldson, T., &Werhane, P. (2008), Ethical issues inbusiness: A philosophical approach, 8th ed. (pp.39-53)..  Upper Saddle River, NJ: Pearson.

Friedman, M. (1970, September 13).  The social responsibility of business is to increase its profits. The New York Times Magazine.

Badaracco, J. (1997).  Defining moments.  Boston: Harvard Business School Press. Pp. 1-24.



Title: Corporate Strategy And Social Responsibility
Length: 5 pages (1375 Words)
Style: APA


Corporate social responsibility is any step that a company takes to guarantee that it is in compliance with the spirit of the law and maintenance of the ethical standards, which ensure that the society does not suffer due to the actions of a company. In some cases, companies go beyond doing what is ethical by taking activities, which are meant to assist the community and inhabitants to experience good living standards. This is commonly referred to as giving back to the community. It could take different forms including giving donations towards a certain course or pushing some standards to be established so that people enjoy good habitation. This essay looks at the corporate social responsibility of Johnson and Johnson Company and determines if the company does according to the general perception of the CSR, or the organization is simply involved in actions, which are meant to be of benefit to the company and not the society.


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