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Company Description And Swot Analysis


Conduct a SWOT (Strength, Weakness, Opportunity, and Threat) analysis for the type of beverage of your choice, and for the overall company.


Title: Company Description And Swot Analysis
Length: 4 pages (1273 Words)
Style: APA


Company Description and SWOT Analysis

Coca-Cola is a great and reputable brand name for consumers around the world. The Company associates its corporate name with the Coca-Cola brand because this is one of the best ways of enabling the consumers identify with the brands that the company produces. The mission of Coca-Cola is to refresh the world, to inspire moments of happiness and optimism, and to make a difference by creating value (Pendergrast, 2013). The components of the corporate mission are appropriate for the demonstration of the concern that the company has for its customers. The association of the brand with happiness and satisfaction is also an effective way of appealing to the consumer especially in the inclusion of the non-alcoholic drink in social gatherings.

The increasing fight against alcoholic drinks based on the health impacts of alcohol on generations has been a significant boost for the rising consumer trend of many non-alcoholic drinks, including Coca-Cola. One of the reasons why I chose Coca-Cola is that it is a famous brand that can be found in any retail outlet around the world. The name, ‘Coca-Cola,’ is famous and known everywhere in the world. The choice of the brand was also influenced by the fact that Coca-Cola is a non-alcoholic drink and has, therefore, not received significant negative feedback from the consumers. The third reason for choosing the brand is that it is the brand that characterizes the company. Despite the fact that several other brands are produced by the company, the organization chose to go by the name Coca-Cola. The name has significantly helped to market and popularize the brand (Bodden, 2009).


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