Chapter 3: How Do Images Of Coatlicue , Colyolxhauqui, Cihuacoat And Chicomecoatl Relate Or Are Different From Images In Ethiopia?

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CHAPTER 3

Public Service Advertising’s Practice

Chapter three offers a comprehensive discussion of my practice as well as my animated IF project, ‘CharleySays’.According to Lannon (2007: 36), Animated Information Films are always faced with the task of encouraging folks to carry out something that, though they ought to be doing, are not already undertaking.Subsequently,to expedite the practice of PIFs,it became useful to pull from the methodologies learnt through historical studies of animated Ifs, my imaginativerendezvous with the subject of ‘safety/do not’ that are evident throughout the ‘Charley Says’ films,the cultural background in with kids were being spoken to, and present-day film-making tactics.Therefore, this chapter sightsees the primary constituentsthat need to be taken into consideration while producing an animated IF, whether public or independent, and reconnoiter pronouncements donating towards the growth of Charlie, one of the characters featuring in the animated film, ‘Charley Says’.Simply put, this section of the thesis uses a practice approach to identify the ways in which the contemporary animated IFsreacts to the inquiries raised throughout my research.