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Write a paper about a company : brief description of the company’s business, its competitive positioning followed by highlights of your valuation model and financial analysis.
Caterpillar Inc. (Cat)
Length: 4 pages (2200 Words)
Caterpillar Inc. (CAT)
The company was formed in 1925 due to the merger between Holt manufacturing company and C.L best tractor company. Its headquarters in Peoria in the state of Illinois in the United States (Bouchard 212). The company deals with designing, manufacturing, and selling of engines, Machinery, and financial products. It also offers insurance to customers through a dealer network that is worldwide. It is the leading company in the manufacture of diesel and petrol engines, turbines for industrial gas, mining equipment, as well as electric locomotives. In 2009, CAT was ranked position one in its industry category with assets adding up to $89 billion. On overall analysis, the company was ranked 44 in the Fortune category (Bouchard 34). In 1986, the management of the company reorganized the company under the name used currently. Most people prefer CAT products due to their durability, cost effective and efficient. Due to the concentration on customer satisfaction and level of innovation in the company, it has won hearts of many. Today, large construction companies acquire their products from the CAT Company due to the above reasons.