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In the 1,000 word paper you make use of at least three academic sources and demonstrate the ability to position yourself in relation to relevant hospitality industry or business related issues. Important thing is using formal language applied to paper. In papers you take side on a subject. Like a debate, your paper presents sides of an arguable opinion about an issue.
The overall goal of your paper is to convince your readers that your opinion is valid and defensible. It is, therefore, important that you support your argument with evidence to ensure the validity of your claims, as well as to refute counterclaims. Use IBC model(Introduction,body,conclusion).
Branding As A Strategy For Growth In The Hospitality Industry
Length: 4 pages (1100 Words)
Branding As a Strategy for Growth in the Hospitality Industry
Some people dispute the value of branding in the hospitality industry. This has led to many people asking the question as to how branding enhances growth in this industry by creating guest loyalty and value (Dubé, 2010). In many years, brand flags have become major components in the arrangement of hotel development deals. This has influenced the work of researchers in determining how brands influence asset value in the hotel industry. Branding is a major strategy in influencing growth in the hotel industry. As seen from real world examples, hotels with the best branding strategies have the most significance in the industry. This paper looks at how branding influences growth in the hospitality industry.