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Do a marketing Plan for blackberry smartphones
Black Berry Smartphones
Length: 14 pages (4153 Words)
In 1984 engineering students Mike Lazaridis and Douglas Fregin founded a consulting company on electronics and Computer Science, Research in Motion (RIM). For many years this company was in the innovation shadows until they were able to formulate an easy electronic device, enabling employees and workers to send emails while away from work. The device was named Blackberry. RIM rapidly grew into a renowned company where it was the preferred electronic device used by celebrities such as President Barrack Obama, employees, and business executives. However, the much celebrated Blackberry was soon overtaken by products like iPhones.