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Business Studies 13 Pages

Assignment 1: Lasa 2: Organization Website Review

Question

Assignment 1: LASA 2: Organization Website Review

Directions:

Select either an international service organization or a multinational corporation and conduct a preliminary assessment of their website.

In your review:

•   Explain your initial impression of the organization based upon your initial review of their corporate website.

•   Analyze their Vision, Mission and Goals in reference to the company’s competitive strategy, branding and messaging

•   Analyze the company’s strategic approach to globalization and their approach to competition, sustainability, CSR, marketing, analysis (external, internal, industry), and cross border issues

•   Examine the company’s financials included in their most recent annual report and review the profit margin statement from the CEO. What conclusions can you draw from their financial statements?

•   Evaluate the firm’s Corporate Ethics and Corporate Social Responsibility Policy. What expectations are presented in the policy? Explain the tangibility of the company’s policies

•   Include an organizational assessment using SWOT or Porter’s Five Forces

•   Explain the company’s capacity to be able to fulfill strategic missions while increasing profit margin

•   Include an Introduction and Summary statement in your review.

Your paper should be between 7 -10 pages in length, in correct APA format and use 4-5 outside sources.

Assignment 1 Grading CriteriaMaximum Points
Explanation of initial impression of corporate website24
Analyze vision, mission and goals in reference to company’s competitive strategy, branding and messaging36
Analyze the company’s strategic approach to globalization and their approach to competition, sustainability, CSR, marketing, analysis and cross border issues40
Draw conclusions from their financial statements32
Evaluate expectations and tangibility of Corporate Ethics and Corporate Social Responsibility Policy36
Organizational assessment using SWOT or Porter’s Five Forces is included40
Explanation of the company’s capacity to be able to fulfill strategic missions while increasing profit margin is provided32
Writing components: Organization, usage and mechanics, APA elements and style60
Total:300

 

Solution

Title: Assignment 1: Lasa 2: Organization Website Review
Length: 13 pages (2000 Words)
Style: APA

Preview

Introduction 

A website is a collection of web pages that are related and served from a common web domain. It is hosted by a web server who makes it accessible through the internet or a local area network via a uniform resource locator. The web pages contain information in form of text, images, animations or videos that are accessible to the public. A website can be personal, commercial or non-profit or governmental. Due to the rise of technology and revolution Information technology, most international service organizations and multination corporations have adopted the use of websites to gain opportunities for themselves and accomplish their marketing strategies alongside their goals.

Multination corporations have embraced the use of websites in a great way to cope with the high rise of influences and interests. Corporations’ influence and interest go further as they become larger and multinational (Anup, S, 1998, July 20). Samsung Electronics Company Ltd is one of the most popular multination corporations. It has approximately 160,000 employees in 61 countries. According to Financial Times, (2010, January 28), Samsung was the second world’s largest IT company by revenue. It was established in 1969 as an electrical and electrical appliances producer and by2005, Interbrand declared it as the world’s 20 th largest and most popular consumer brand.

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