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Write a semiotic essay that analyses a group print advertisements (at least 3 ads). Your analysis should address the underlying messages about social values, behaviours and relationships implicit in the advertisements.
Analysis Of Three Print Advertisements
Length: 5 pages (1575 Words)
Analysis of three print advertisements
In the modern world, advertisements are used to convey messages about certain relationships, social values and even behaviour. Print advertisements have become a part of life of many people who go for shopping, watch television or even reading a newspaper article (Nyilasy et al., 2011). Today, advertisement purpose is not only selling products but also leave a long lasting impression of the advert that makes people to desire and remember the product more. This paper will analyse the messages encoded in three print advertisements to explain the behaviours, relationships and social values distinct in those advertisements.
‘Dumb ways to die’ advert
This is an advert developed in November 2011 by Metro train system in Melbourne Australia. The advert was different than others since it featured animated characters singing a comedy song on dumb ways to die (adverts, 2016). The advert on idiotic deaths was a different approach to addressing public safety through print media. The comedy song became popular among the Australian population and went on to win various awards for its impact on the society (adverts, 2016).