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Airtel Bharti 



You are required to prepare a short strategic analysis for an ASIAN SERVICED-BASED company of your choice in no more than 2500 WORDS(9 PAGES). Service companies are like Airlines, Hotels, Banks, Education, Telecommunication and Medical.


Part 1 will include the summary of the purpose & structure of the report. In addition, a brief introduction of the chosen company is also necessary. (0.5 Pages)

For part 2 (External Analysis), it must use PESTLE (POLITICAL, ECONOMICS, SOCIO-CULTURAL, TECHNOLOGY, AND LEGAL) and PORTER’S 5 Forces. (2 Pages)

For part 3, you must analyze the company resources (tangible & intangible)/capabilities. VRIO (VALUE, RIVAL, IMITATE, & ORGANIZED) is also required. It is a MUST to draw the VRIO Framework for this section. (1 Page)

Below is the example of VRIO Framework example:

For part 4, you must draw SWOT (Strength, Weakness, Opportunities and Threats) analysis. With MINIMUM of 3 strategic issues to be brought up for each SWOT analysis. (1 Page)                     

For part 5, please write 2-3 POSSIBLE STRATEGIC OPTIONS that the company should use to become more competitive and gain more profit. THIS IS THE MOST CRITICAL PART FROM THE WHOLE ENTIRE REPORT. THUS, DO MORE RESEARCH FOR THIS SECTION. (3 Pages)             

For part 6, Please write about the best strategic option and justify your answer. (1 Page)

For part 7, conclusion (0.5Page)

Format: 12 Arial, 1.5 line spacing.    


Title: Airtel Bharti 
Length: 8 pages (2200 Words)
Style: APA


Company Overview

Airtel Bharti is an Indian public limited telecommunication company headquartered in New Delhi and has been in business since July 7, 1995. Airtel is the largest mobile telephony provider in India and third largest telecom provider in the world. It was the fifth largest mobile operator in the world in term of subscribers with about 243.3 million subscribers as of February 2012. In India alone, Airtel has over Airtel has 177.95 million subscribers. The organization carries out its business in 20 nations across Africa and Asia (Bharti Airtel, 2014, p. 5). 

Besides the mobile telephony services, Airtel also provides broadband and subscription television services. All Airtel telecom services are offered under the "Airtel" brand name with Sunil Bharti Mittal being the Chairman and CEO of the company. Airtel acts as national and international carrier of long distance communication services. The company operates in three geographical regions namely; the Indian subcontinent (Bangladesh, India, and Sri-Lanka), Airtel Africa in 17 African countries, and the British crown dependency islands using the Airtel-Vodafone brand name (Bharti Airtel, 2014, p. 5).

External Analysis

This section uses Porter’s Five Forces Model to analyze the external threats that Bharti Airtel faces. The Porter five forces analysis framework suggests five forces that determine the industry profitability, competitive intensity, new entrants, substitute products, buyers, and suppliers to establish the attractiveness of the market. This array of factors influences a firm’s market operation directly and how it responds to the competitive forces in the industry (Bharti Airtel, 2014, p. 8). The opportunity for a better performance is greater when the five forces are weaker within the industry.


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