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Marketing 3 Pages

A Market Feasibility Study Of South China, India And Vietnamm


You have been just appointed Export Manager of a medium sized Australian winery HolyCow Pty Ltd . The Marketing Director has appointed you because the company wants to go global. The Managing Director has heard that India, Vietnam and southern China (Hong Kong) represent good prospects. 

Your first task is to prepare a pre-feasibility report on the key factors to be borne in mind in preparing to tackle these markets. Your report and recommendations will be discussed at the monthly sales and marketing meeting and you will be expected to subsequently make a presentation at the Company’s next Board meeting. 

The company currently crushes almost 5000 tonnes of grapes per year and has a good reputation as a medium and high end quality manufacturer.

Following your research Essay you are now required to make a PPS presentation at the Company’s next Board meeting of key findings and recommendations.


Title: A Market Feasibility Study Of South China, India And Vietnamm
Length: 3 pages (900 Words)
Style: Havard



  • This presentation covers the analysis of the market structure of
    India, Hong Kong, and Vietnam that HolyCow Wine Company
    Limited has identified as possible markets for its wine.
  • Some of the factors that have been considered are political,
    socioeconomic, and technological.
  • The presentation also provides findings, conclusions, and
    recommendations on the three markets.

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