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Essay – Analysis of the impact of changing GBE using business concepts and Principles
You have been just appointed Export Manager of a medium sized Australian winery HolyCow Pty Ltd . The Marketing Director has appointed you because the company wants to go global. The Managing Director has heard that India, Vietnam and southern China (Hong Kong) represent good prospects.
Your first task is to prepare a pre-feasibility report on the key factors to be borne in mind in preparing to tackle these markets. Your report and recommendations will be discussed at the monthly sales and marketing meeting and you will be expected to subsequently make a presentation at the Company’s next Board meeting.
The company currently crushes almost 5000 tonnes of grapes per year and has a good reputation as a medium and high end quality manufacturer.
A Market Feasibility Study Of South China, India And Vietnam
Length: 12 pages (3548 Words)
This paper seeks to analyze the market structure of the three Asian countries that an HolyCow Wine Company Limited –an Australian Wine industry Firm—has identified as possible destination for market penetration of its products and services. The paper will analyze the Political socio-economic and technological factors that can affect the business operation in all the three countries. Further, a recommendation precedes the thorough international market analysis for the management consideration in decision making process.